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MEDIATED SMOKING CESSATION PROGRAMS IN THE STANFORD 5-CITY PROJECT ADDICTIVE BEHAVIORS Sallis, J. F., Flora, J. A., Fortmann, S. P., Taylor, C. B., MACCOBY, N. 1985; 10 (4): 441-443

Abstract

Two mediated smoking cessation programs were subjected to a field evaluation. The Quit Kit is a printed self-help package, and "Calling It Quits" consists of five segments which were aired on the local television news. A sample of 239 persons requested the Quit Kit and were followed. At the 2-month and 12-month follow-ups, respectively, 13.6% and 17.9% of those surveyed reported abstinence. Results indicate the potential of mediated interventions.

View details for Web of Science ID A1985AXB5400015

View details for PubMedID 4091078