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Digital Strategies for Recruitment to Improve Diversity and Inclusion in Prospective Cardiovascular Clinical Research.
Digital Strategies for Recruitment to Improve Diversity and Inclusion in Prospective Cardiovascular Clinical Research. Cardiology and therapy Jain, S. S., Rodriguez, F., Perez, M. V., Yu, J., Shashidhar, S., Swope, S., Nguyen, K., Desai, M., Hedlin, H., Shah, S. H., Hernandez, A. F., Turakhia, M. P., Mahaffey, K. W. 2025Abstract
Cardiovascular trials often underrepresent non-White participants, women, and older individuals.We evaluated the impact of digital recruitment on improving diversity in two large prospective cardiovascular studies: the Apple Heart Study (AHS) and the Project Baseline Health Study (PBHS). While both leveraged digital tools, their strategies differed-AHS used a passive, app-based approach followed by a direct-to-participant outreach effort, while PBHS implemented an enrollment model to reach a prespecified diversity goal.While both methods led to a cohort of participants who were comparably aligned with the US Census, we found that intentional, goal-driven digital outreach, and participant selection targeting demographic representation improved inclusion of historically underrepresented groups.These findings suggest that digital tools, when paired with intentional strategy, may help support more inclusive, representative cardiovascular research.
View details for DOI 10.1007/s40119-025-00435-3
View details for PubMedID 41094344
View details for PubMedCentralID 8112605