Engaging veterans with substance abuse disorders into a research trial: success with study branding, networking, and presence TRANSLATIONAL BEHAVIORAL MEDICINE Michalek, A. K., Kan, D., Prochaska, J. 2015; 5 (2): 167-176


Recruiting and retaining clients in health interventions can be challenging especially when targeting multiple behavior change in high-risk populations. To inform the methods of trials working with similarly complex clinical populations, we describe multi-pronged efforts to recruit and retain a representative sample. In a two-group RCT, veterans were recruited from a Veteran Affairs Medical Center. The goal was to enroll 200 participants over a 25-month period, and to exceed 70 % follow-up for all treatment arms. To meet these goals, a four-pronged strategy was developed: branding, outreach/networking, onsite presence, and incentives. In month 1, 32 % of the proposed sample size was met (n?=?64), and by month 2, 45 % (n?=?90); the recruitment goal (n?=?200) was achieved 13 months ahead of schedule. Retention exceeds 90 % at all time points out to 18 months. The multipronged recruitment and retention plan was efficient, cost effective, and may generalize to other health promotion initiatives.

View details for DOI 10.1007/s13142-014-0302-z

View details for Web of Science ID 000356788700006

View details for PubMedID 26029279

View details for PubMedCentralID PMC4444706